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Automation in High-Volume Recruitment Marketing

Save Time With Automation in Recruitment Marketing

Automation is the process of using technology to automate repetitive tasks, streamline workflows, and reduce manual effort. When applied to recruitment marketing, automation can help organisations to achieve more with less effort — and less money!

Benefits of Automation in Recruitment Marketing

Here are some of the benefits of using automation in recruitment marketing:

Increased Hiring Efficiency

Automation can help recruiters to be more efficient by reducing the time spent on manual tasks. For example, automation can be used to send out personalised emails to candidates, schedule interviews, and track candidate progress through the hiring process. New technologies are even enabling automation of job advertising!

Better Candidate Experience

Candidates today expect a seamless, personalised experience throughout the recruitment process. Automation can help recruiters to deliver this by sending targeted communications to candidates and keeping them informed at every stage of the process.

Improved Accuracy

Human error is inevitable, but automation can help to reduce errors and ensure that all candidates are treated fairly and consistently. For example, automated screening tools can help to eliminate bias in the hiring process.

Reduced Recruitment Costs

Recruitment can be a costly process, but automation can help to reduce recruitment costs by eliminating the need for manual labor and streamlining workflows. This can be especially beneficial for high-volume recruitment campaigns which can eat up recruitment budgets in no time — Aptitude Research found that up to 40% of job advertising budgets are wasted due to inefficient cost-per-click (CPC) deals or manual or low-frequency ad optimisation practices.

Reduced Recruitment Costs

Data-Driven Decision Making

Automation in recruitment marketing generates a wealth of data that can be used to measure the effectiveness of job ad campaigns. This data can be used to identify areas for improvement and make data-driven decisions that improve the quality of hires.

In fact, automation can even extend to decision-making in some cases. With programmatic job advertising, intelligent solutions can make better decisions in real time about where and when to advertise.

The Role of Programmatic Job Advertising in Recruitment Marketing

Programmatic job advertising is the latest in HR recruitment technology. It brings automation to the very top of the recruitment funnel: job advertising.

Hirematic is a great example of a cutting-edge programmatic job ad platform. It is trusted by companies like Uber and Amazon to fill their hiring goals. It maximises job offer visibility and reaches across a vast network of recruiting channels. You can monitor traffic and applications across all channels in real-time and optimise as required — or leave it to our team of experts.

Benefits of Programmatic Job Advertising

The Benefits of Programmatic Job Advertising

Hirematic’s platform is multi-country by design, so global organisations can build and manage job ad campaigns across 30+ countries — even with localised budgets. The intelligent high-volume recruiting solution uses AI and automation to help you optimise your recruiting spend and improve the quality of your applicant field and achieve a number of benefits including:

1. More Applicants

Maximise job offer visibility with automated distribution, replication, and optimisation across many digital channels in real time.

2. Lower CPA

Improve performance on existing job ad channels, reduce cost per click on job ads, and gain greater diversity in channel mix for better performance.

3. Low Touch

Manage multi-channel ads and budgets from one place and enjoy a fully managed service so you can focus on higher-value recruitment tasks. More hands-on job ad managers can use our vast library of past market performance data to define realistic goals and investment levels for your ads.

4. Greater Insights

Achieve greater transparency into ad budget performance with granular insights on individual campaigns in real-time and view which digital channels are driving results.

5. Automated Optimisation

Hirematic adjusts ad bids and shifts budgets continuously to lower cost-per-application and maximise applicant volumes. Our tech-enabled services model ensures you get the power of AI with the refinement of human expertise.

The Hirematic Advantage

Designed for Results, Not Clicks

With Hirematic, you only pay per job application — not per ad impression — so you can ensure your recruitment dollars are working hard for you.

Multi-Channel Job Advertising

Never waste another dollar of ad spend in the wrong place. Our easy-to-use platform optimises ads across channels in real-time to achieve the best possible ROI.

World-Class Optimisation Services

You don’t have to become a job advertising specialist to hit your hiring goals. Hirematic experts do all the legwork for you, so you can focus on hiring great people.

Self-Serve Model, If Required

Hirematic’s intuitive dashboard with real-time analytics helps specialist recruitment marketers to self-manage campaigns.

To learn more about the role of automation in high-volume recruitment marketing, download our free tool: The Definitive Guide to High-Volume Recruiting.