Reduce Costs With Automation in Recruitment Marketing
Automation is the process of using technology to automate repetitive tasks, streamline workflows, and reduce manual effort. When applied to recruitment marketing, automation can help organisations to achieve more with less effort — and less money!
Benefits of Automation in Recruitment Marketing
Here are some of the benefits of using automation in recruitment marketing:
Increased Hiring Efficiency
Automation can help recruiters to be more efficient by reducing the time spent on manual tasks. For example, automation can be used to send out personalised emails to candidates, schedule interviews, and track candidate progress through the hiring process. New technologies are even enabling automation of job advertising!
Better Candidate Experience
Candidates today expect a seamless, personalised experience throughout the recruitment process. Automation can help recruiters to deliver this by sending targeted communications to candidates and keeping them informed at every stage of the process.
Human error is inevitable, but automation can help to reduce errors and ensure that all candidates are treated fairly and consistently. For example, automated screening tools can help to eliminate bias in the hiring process.
Reduced Recruitment Costs
Recruitment can be a costly process, but automation can help to reduce recruitment costs by eliminating the need for manual labor and streamlining workflows. This can be especially beneficial for high-volume recruitment campaigns which can eat up recruitment budgets in no time — Aptitude Research found that up to 40% of job advertising budgets are wasted due to inefficient cost-per-click (CPC) deals or manual or low-frequency ad optimisation practices.
Data-Driven Decision Making
Automation in recruitment marketing generates a wealth of data that can be used to measure the effectiveness of job ad campaigns. This data can be used to identify areas for improvement and make data-driven decisions that improve the quality of hires.
In fact, automation can even extend to decision-making in some cases. With programmatic job advertising, intelligent solutions can make better decisions in real time about where and when to advertise.
The Role of Programmatic Job Advertising in Recruitment Marketing
Programmatic job advertising is the latest in HR recruitment technology. It brings automation to the very top of the recruitment funnel: job advertising.
Hirematic is a great example of a cutting-edge programmatic job ad platform. It is trusted by companies like Uber and Amazon to fill their hiring goals. It maximises job offer visibility and reaches across a vast network of recruiting channels. You can monitor traffic and applications across all channels in real-time and optimise as required — or leave it to our team of experts.
The Benefits of Programmatic Job Advertising
Hirematic’s platform is multi-country by design, so global organisations can build and manage job ad campaigns across 30+ countries — even with localised budgets. The intelligent high-volume recruiting solution uses AI and automation to help you optimise your recruiting spend and improve the quality of your applicant field and achieve a number of benefits including:
1. More Applicants
Maximise job offer visibility with automated distribution, replication, and optimisation across many digital channels in real time.
2. Lower CPA
Improve performance on existing job ad channels, reduce cost per click on job ads, and gain greater diversity in channel mix for better performance.
3. Low Touch
Manage multi-channel ads and budgets from one place and enjoy a fully managed service so you can focus on higher-value recruitment tasks. More hands-on job ad managers can use our vast library of past market performance data to define realistic goals and investment levels for your ads.
4. Greater Insights
Achieve greater transparency into ad budget performance with granular insights on individual campaigns in real-time and view which digital channels are driving results.
5. Automated Optimisation
Hirematic adjusts ad bids and shifts budgets continuously to lower cost-per-application and maximise applicant volumes. Our tech-enabled services model ensures you get the power of AI with the refinement of human expertise.
The Hirematic Advantage
To learn more about the role of automation in high-volume recruitment marketing, download our free tool: The Definitive Guide to High-Volume Recruiting.