CASE STUDY
How Amazon Reached Its Recruitment Goals with Hirematic
The Challenge
Recruiting goals at Amazon appeared out of reach. The company was struggling to hire enough warehouse workers for locations across the US.
The ecommerce leader had been manually posting recruitment ads across four platforms.
Hiring Campaign Objectives
Amazon turned to Hirematic for help achieving its talent acquisition recruitment goals. The company partnered with our team to leverage Hirematic’s programmatic job ad platform for a hiring campaign running for 16 weeks (4 months), with the following objectives:
Streamline hiring for diverse roles
Maximise job advertisements’ reach
Significantly reduce the CPA
Attract more qualified candidates
Results with Hirematic
Amazon achieved hiring success with the help of Hirematic.
The results of the campaign were transformative, demonstrating the power of programmatic job advertising in reaching recruitment goals more efficiently and cost-effectively.
with Hirematic:
- The campaign generated 16,204 applications during the four-month timeframe, more than Amazon had ever received with manual ad management
- The average CPA dropped by over 35% from the previous CPA
- The new strategy saved Amazon approximately $1 million in its recruitment marketing budget over a 16-week period
Reach Your Recruitment Goals with Hirematic
Amazon’s hiring success underscores the effectiveness of Hirematic’s programmatic job advertising platform. By automating and optimising the job advertising process, the company was able to save significant time and resources while meeting its recruitment goals.
Do you need help achieving your recruiting goals? Let Hirematic help.
