CASE STUDY
How Ferrero Group Reaped the Benefits of a Programmatic Advertising Platform
The Challenge
Ferrero Group — a top multinational corporation known for its leading position in the confectionery market — needed to fill 40 roles per month to fuel growth at one of its Italian facilities.
Initially, the company invested in three separate online channels, spending a significant portion of their recruitment marketing budget on ads (plus the cost of the time spent manually managing the ad campaigns across different channels).
Hiring Campaign Objectives
Recognizing the need to improve its hiring process, Ferrero partnered with Hirematic to leverage its AI recruiting platform. For a period of 16 weeks, the company worked with Hirematic to reap the benefits of programmatic advertising and achieve its goals:
Reduce the cost per applicant
Streamline hiring for diverse roles
Attract qualified candidates quickly
Adhere to a tight budget
Results with Hirematic
- The campaign yielded 1,606 applications in just 16 weeks
- The budget totalled just under €27,309, a savings of €13,000 compared to the manual posting strategy
- With continuous optimisation across channels during the campaign, the CPA dropped 26% from week 1 to week 16
- The average cost per application declined 35% compared to their previous ad method
Discover the Benefits of Programmatic Advertising
By automating and optimising the job advertising process, Ferrero Group was able to save significant time and resources, and meet its hiring goals within the budget allocated.
This success story is a clear demonstration of programmatic advertising benefits and how businesses can upgrade recruitment, cut costs, and still attract the high-quality talent they need to maintain their competitive edge.
